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"Some personal news"
This isn't your usual 021 issue. No marketing measurement advice today, just some personal news and a request.
Aug 7
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Barbara Galiza
5
1
Do You Still Need an MMP in 2025? Attribution alternatives for measuring paid campaigns in a post-ATT world
We cover how to measure mobile install campaigns with and without a third-party Mobile Measurement Partner on Google Ads, Meta Ads, Programmatic and…
Jul 24
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Barbara Galiza
4
From begging engineers to writing Regex: AI's marketing measurement revolution
Six ways I use AI for measurement work and why technical democratization can hurt your competitive advantage
Jun 24
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Barbara Galiza
6
2
How to move from tCPA to tROAS with conversion value prediction
We cover how to optimize paid campaigns for the most valuable users by leveraging predicted conversion values, like lead scoring
May 27
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Barbara Galiza
 andÂ
David Loris
2
Marketing metrics you shouldn’t take at face value, and why
Measuring data can be just as important as ignoring data. We cover different metrics that you should pay extra attention to before committing to…
Apr 17
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Barbara Galiza
8
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Behind 021: How I help companies turn marketing data into marketing performance
An overview of the projects I work on and how I help companies achieve their business goals with better decision making + data signals
Apr 13
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Barbara Galiza
2
Tackling marketing attribution: key learnings from our Attribution Masterclass
What we've taught on measuring true campaign performance and proving marketing ROI.
Mar 11
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Barbara Galiza
6
A step-by-step guide on measuring ROAS for paid campaigns
We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.
Feb 11
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Barbara Galiza
7
2
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
Eight measurement strategies to optimize marketing measurement, reduce wasted ad spend, and make data-driven decisions at scale.
Jan 23
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Barbara Galiza
6
How to Measure Affiliate Marketing
We cover how MMM, coupons, bottom funnel and top of funnel metrics can help you understand the performance of your affiliate campaigns.
Jan 7
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Barbara Galiza
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Mike Currey
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Lacie Thompson
2
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io
Dec 12, 2024
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Barbara Galiza
5
How to measure PLS (product-led sales) motions
We cover the differences between measuring product-led sales and product-led growth motions, and what metrics to define for each
Nov 21, 2024
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Barbara Galiza
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Sarah Krasnik Bedell
5
1
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Marketing measurement and analytics | 021 Newsletter
Helping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.
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